The Gold Standard is a voluntary code of good practice for safeguarded and defined benefit pension transfer advice, based around a set of principles.
Firms can adopt and promote this standard and principles, so consumers can better understand and find good advice, and be confident they are dealing with a firm that is going beyond minimum requirements when giving financial advice.
The nine principles
Transferring out of a Final Salary scheme is unlikely to be in the best interests of most people
The value of pensions and the income they produce can fall as well as rise. You may get back less than you invested.